Synopsis Essay Example | Topics and Well Written Essays - 500 words - 2

Synopsis - Essay Example If the fitness center is able to provide highly trained fitness staff, they will be able to charge higher fee. There is little or negligible impact of the size of the facility on the fee charged by the fitness center because customers experience higher satisfaction if other offerings such as fitness training staff are of higher quality. There is a major different in the designing of a particular service as compared to the designing of a particular product. There are even differences in the factors that need to be considered while designing services. First, service designers need to understand that service is intangible in nature so it should be designed while keeping those factors in mind that impacts the customer’s perception of the quality of a service. The customers’ perception of the quality of a particular service is dependent on the timeliness of the service provided. This means that the service should be available to the customers when they need it and any delays may make the customer perceive that the service is of low quality. Furthermore, the service designer should even take into consideration the physical setting in which the service is being provided. The safety, security and the overall environment of the setting is of utmost important in making the customer’s feel that the servic e is of high quality. This factor should be given importance when designing services that includes lower labor involvement. Another important factor is the service providing labor and the way through which they provide the service. This factor should be given importance when designing services that are labor intensive. The term mass customization is used to refer to the procedure of developing products and services based on the needs of individual customers but at the same time charging them prices that are set for