Ruby Moon Essays

Ruby Moon Essays Ruby Moon Essay Ruby Moon Essay When reading the play Ruby Moon it is easy to pick up on the personal and social tensions between characters. The descriptive nature of the stage directions and the very act of reading as opposed to just seeing on stage, being able to take time to look over each line, means that a reader can see which scenes accentuate the tension between both Ray and Sylvie or the characters they have created. Stage directions in the play plainly describe when a pause on stage is to be tense, or what the vibe is supposed to feel like during a particular scene. Bringing these tensions onto stage, however, is a more difficult task. An audience in a theatre cannot simply read that a silence is supposed to be tense; it is up to the actors and their use of the stage, as well as the lighting, set and audio. When considering how to highlight the personal and social tensions in Ruby Moon, we must consider what particular tensions play an important role and which characters the tensions are between. It may be that a character’s interactions with their surroundings are tense or that their relationships with other characters are very tense. To bring them to the stage these social and personal tensions must be identified. Cameron’s â€Å"Ruby Moon† explores the tenuous and often shallow relationships of suburbia. In writing â€Å"Ruby Moon†, although it is in essence a surreal play, Cameron attempted to draw attention to very real issues, including the nature of suburbia, and how when it comes down to it it’s difficult to know who to trust. Bad things can happen to anyone, and not everyone is as normal as they appear. Not only this, but underneath the eeriness of this play lies a very real, deeply tragic story of two parents who have lost their child and gone mad to cope with the grief of never knowing what happened to her. So much so that the reject every opportunity to find out for fear of it being bad news, in favour of keeping up the game they play with each other. The tension between them is evident when reading the play- it is clear in the stage directions when moments between them are tense. Audio effects would be highly effective in bringing these themes to life on stage. As many groups in class presentations demonstrated, Ruby Moon is a play in which the use of audio effects such as voiceovers, music, and sound effects (i. e. rain, wind, barking dogs) is a part of the stage directions, and is utilised and essential to many key moments in the play. Sound effects that play key roles in the audience’s understanding of the play include Ruby’s voice and piano refrain at the beginning, the various occasions on which the phone rings, the sound of voicemail messages being left, and Ruby’s voice throughout. This almost constant use of sound effects throughout the play gives the director a simple way of drawing attention to dramatic tension, acting as a kind of soundtrack, with, for example, the sound of a phone ringing, accentuating the silence between Ray and Sylvie by suddenly breaking it. Space can be used in a particular way to accentuate tension between characters. In class presentations, many groups expressed that they felt the set should be small and intimate. This means that actors will always be in close proximity with each other. Characters being in close proximity can accentuate many kinds of tension, for example the scene early on in the play featuring Ray and Dulcie Doily might see Ray standing on one side of the stage trying not to get too close but being physically unable to get further away and being forced into close proximity, creating tension in the sense that he does not want to be in close quarters with a woman he finds extremely unpleasant. The scene featuring Sid and Sylvie may feature Sid alternating between invading Sylvie’s personal space and shying away-Putting Sylvie on edge as it is in close proximity to her. During the scene featuring Ray and Veronica, a stage where the characters were in close proximity to each other would help create sexual tension. In terms of bringing the social tensions evident in the play onto stage, many groups in the in-class presentations of directorial visions seemed to express that a key theme in Ruby Moon was the relationships between residents of Australian suburbs. It’s a well recognised suburban stereotype- Neighbours are polite and civil towards each other however build silent judgments, while having dark secrets of their own. Costuming could play a vital role in making these social tensions apparent on stage. As Ray and Sylvie dress up, it was decided by many groups that they should don just a few key costume pieces that they feel sum up their character. Exaggerated, almost (e. g. When Sylvie dresses up as Dulcie Doily she dons a grey wig and an apron- Typical elderly woman garb- a shallow understanding of their neighbours and in fact, other people. ) The various tensions, issues and emotions being presented in Ruby Moon, both of a personal and social nature make it successful as a play because they are real things that real people have to face and that put many people on edge. Aside from the use of audio, costuming and staging to get these tensions across, it is largely up to actors to make sure the audience can pick up on the vibes of the play, leading up to moments in such a way that the audience can feel tension in the air. When staged in the right way, Ruby Moon is designed to make the audience uncomfortable and tense. There is never a calm moment throughout. There are various techniques that directors can employ to make this so and ensure the success of portraying tensions, both personal and social, on stage in a performance of Ruby Moon.

Evoke vs. Invoke

Evoke vs. Invoke Evoke vs. Invoke Evoke vs. Invoke By Mark Nichol Evoke and invoke, two members of a small but powerful family of words relating to stimulus and response, have senses both similar and distinct. To evoke something is to call it forth, perhaps by bringing it to mind, or, synonymously with invoke, by summoning it (as in conjuration) or presenting it in support of an appeal (as when a rule or principle is invoked). Usually, invoke is used for the latter two meanings. The distinction is in the context; usually, something evoked is qualitative and intangible, whereas something invoked is material or practical. Meanwhile, the related words provoke and revoke are also potent in their own right. To provoke is to prompt anger or an action (and is thus, in a limited sense, a direct synonym of evoke and invoke), while revoke means â€Å"to take back or recall.† The root element common to this foursome, -voke, is an English form of the Latin stem voc-, from vox (â€Å"voice†), from which many words with the element voc-, such as vocal and vocabulary, are derived. (Voice itself is different in form because of its detour through French.) Another word with the voc- element is advocate, which means â€Å"to support vocally†; the noun form is identical. The noun forms for evoke, invoke, and their cousins provoke and revoke are identical, produced by omitting the letters k and e and adding the ending -ation resulting in evocation, invocation, provocation, and revocation which correctly suggests that vocation and avocation also share an etymological origin (respectively, they mean, â€Å"calling,† as in what work one is called to do in life, and â€Å"call away,† as in an activity one engages in outside of work). However, although avocados call to me, the word is unrelated; it’s from a Spanish alteration of ahuacatl, a word from the Nahuatl language, spoken by the Aztecs and by more than a million Mexicans. (I invite you to look up that word’s meaning yourself.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowAcronym vs. InitialismProverb vs. Adage

Obligation to family according to jane English Essay

Obligation to family according to jane English - Essay Example Some may find this argument demeaning to parents, especially those parents who go way beyond the extra mile in making sure that their child is well provided for. However, English (147- 154) is not arguing about whether or not children should help out their parents or if they should act positively in response to what their parents did for them. Instead, she is talking about the foundation on which such respiratory actions should be based. Her postulations are very important and should be looked at in a serious way because it could have serious implications. As the economy has become worse, younger people have to take care of their parents. In this regard, there is s slowly developing an attitude among young parents that when they grow old, their children will have to take care of them. This is risky attitude which can affect the society very negatively and lead to dire economic issues for a nation. Parents should learn how to provide for their children and at the same time secure thei r own future in order to benefit from them later children when the children grow up. Her arguments are therefore not just a social issue but an economic issue which must be looked at. She also argues that children are not in any way obliged to repay their parents in any way because anything that the parents did for them is supposed to have been done for friendship and not for any other reasons. To illustrate her point, she gives an analogy of two neighbours. She gives an analogy of a person named Max who has just arrived in a new place and asks a neighbour to take in his mail when he will be on vacation for a month. Jane English argues that in this case, the issue of owing can be appropriately applied because even if Max will not owe Nina anything, he is morally obligated to give a similar flavour for Nina in the future. However, in another scenario, if Nina mows Max’s lawn when max was away, despite that Max did not ask for this favour, Max will not owe or have any obligatio n to do such a favour to Nina, but because Nina’s lawn mowing was a friendly gesture, Max may want to return this by showing friendship to Nina such as by giving a friendly chat to her in the backyard or helping her catch her pet etc. She gives these two analogies as a way to indicate the parent-child relationship. Therefore, how the child and the parent should relate should be like the second analogy, where Nina mows Max’s lawn without him asking him, and therefore leaves Max with not moral obligation to reciprocate. Parents give to their children many things, including life, without expecting that the child will give them anything in return, but out of unconditional filial love. Anything less than this would them unable to relate well and would lead to it being unnecessarily restrained and constrained. By voluntarily giving birth to the child, educating the child, giving the child other gifts and other basic necessities, the parents are just doing their duty and crea ting a basis for mutual friendship with the child. The child will therefore not bear any moral obligation to pay back to his or her parents. In summary, her thoughts and ideas can be put this way; She points out to very important issues which regard to how the parent and the child should relate. She believes that a good parent should and must be motivated by the love of

Synopsis Essay Example | Topics and Well Written Essays - 500 words - 2

Synopsis - Essay Example If the fitness center is able to provide highly trained fitness staff, they will be able to charge higher fee. There is little or negligible impact of the size of the facility on the fee charged by the fitness center because customers experience higher satisfaction if other offerings such as fitness training staff are of higher quality. There is a major different in the designing of a particular service as compared to the designing of a particular product. There are even differences in the factors that need to be considered while designing services. First, service designers need to understand that service is intangible in nature so it should be designed while keeping those factors in mind that impacts the customer’s perception of the quality of a service. The customers’ perception of the quality of a particular service is dependent on the timeliness of the service provided. This means that the service should be available to the customers when they need it and any delays may make the customer perceive that the service is of low quality. Furthermore, the service designer should even take into consideration the physical setting in which the service is being provided. The safety, security and the overall environment of the setting is of utmost important in making the customer’s feel that the servic e is of high quality. This factor should be given importance when designing services that includes lower labor involvement. Another important factor is the service providing labor and the way through which they provide the service. This factor should be given importance when designing services that are labor intensive. The term mass customization is used to refer to the procedure of developing products and services based on the needs of individual customers but at the same time charging them prices that are set for

Prejudice - Montan 1948 & Snow Falling on Cedars Essay Example for Free

Prejudice Montan 1948 Snow Falling on Cedars Essay The conventions of the concept, ‘prejudice and hatred are never right in a just society’ are explored in Larry Watson’s 1993 fictional novel, ‘Montana 1948’ and also in the film, ‘Snow Falling on Cedars’, directed by Scott Hicks. Specifically, the two compositions delve into this notion by mainly focusing on the prejudices that are placed on those who are not of the Caucasian race. For example, in ‘Montana 1948’ the Indians are discriminated against and American-Japanese citizens are victimized in ‘Snow Falling on Cedars’. These prejudices are similarly portrayed in both texts; however there are also some contrasting features. Varying techniques such as changing from present to past text to emphasise the continuous use of memory, various panning shots and most importantly, dialogue, are all used to convey that prejudice and hatred are never right in a just society. In ‘Montana 1948’, written by Larry Watson, we are instantly introduced to David, the narrator of the story. David immediately reveals that the story will be told as a memory; he establishes this in the first sentence of the prologue, â€Å"From the summer of my twelfth year I carry a series of images more vivid and lasting than any others of my boyhood and indelible beyond all attempts the years make to erase or fade them†. This is written in past tense which instantly shows the audience that story is a memory of David’s. The sentence also creates an element of mystery as David mentions he has attempted to forget the summer of his twelfth year. After instantaneously establishing the importance of memory in this novel, Watson then begins to weave racial prejudices which are the other key feature in the composition. â€Å"A young Sioux woman lies on a bed†¦Ã¢â‚¬  is the second sentence of the prologue and by using the word ‘Sioux’ makes the audience aware of the underlying racial issues about to become apparent. As the story continues, we are made aware. We find that the story is set in a small community, Bedrock, which has a nearby reservation filled with Sioux Native Americans. The story is set in 1948 and is told from David’s perspective; however this constantly changes from present to past tense, which emphasises that the composition is a memory. With this fluid, constant conversion, the story is given more depth and the audience is provided with more information to truly understand every aspect of the focal story. Language used in the text; mainly colloquial within the characters’ dialogue portray the issues of prejudice. We are given the impression that David likes the Indians and thinks of them as equals; especially since David talks of his love for Marie and his fondness of Ollie. However, not everybody feels this way. **We are also made aware of the Indians status within society due to the language and dialogue used throughout the text. â€Å"My father did not like Indians†, â€Å"We want them white† and â€Å"little squaw† highlight such language conventions.

Relief Units for our Troops :: Military Influenza Health Essays

Relief Units for our Troops War Wounds and Influenza the Least of Our Worries While many soldiers have come back from the front with physical wounds and trauma, doctors and nurses at home are ready for any calamity that might arise. In New York City, and indeed, in many cities around the country, physicians are forming emergency relief units "for service during any calamity in any part of the USA." These doctors are meeting weekly with the police and hospitals, and are keeping informed of the situation in order to protect our citizens. They are training volunteers in first aid and crime control, and plans have been made to turn many of the larger public buildings into relief centers, should the need arrive. In addition, our own men have escaped the epidemic raging through German forces. "Conditions among the civil population of Germany are terrible," states a Dutch tailor who recently returned from Germany. "Workmen die at their work from lack of nourishment." With the country underfed and left in the mud, is it any wonder that so many of them succumbed to the infection? However, there are many more wounds left by this war that cannot necessarily be seen by the eye or healed with tonics and pills. Some of our soldiers return from the front mentally unsound, many so shell-shocked that they cannot recognize their own families, or they cry to themselves at hearing any sound other than their own voice. Some allied surgeons have claimed that the physically fit soldiers are immune to shell-shock, and that only the neurotic or "otherwise suffering" soldiers are at risk. Experience has shown us that seeing your comrades injured or dead around you, and hearing the whistle of shells around you at all times is enough to count as suffering. After all, isn't this why the government sends soldiers suffering from shell shock back to the front a short time after they come home? When we have so many cases of people being easily committed for lunacy, such as in the case of Leonard Abercrombie, who was committed by his brother under highly irregular circumstances- -why is there so much confusion on the topic of insanity? Some doctors have begun to actually treat victims of shell shock by having them listen to music, surrounded by the sounds and beauty of the opera.

Better wear Sunscreen

It has been so hot nowadays, people are more cautious about their skin. Everyday is another dry and warm day. Why is this so? This is due to the reason of Global warming. No matter how much skin protection you are using it is still futile because the sun’s rays deeply penetrate inside your skin. As some people cut trees illegally, then the earth’s temperature will increase and increase each day. Large tracts of forests worldwide are now being cleared. Some are already cleared for industrial or agricultural purposes.The remaining trees may not be enough to absorb the carbon dioxide in the atmosphere. The carbon dioxide is used by plants to manufacture food. It is also called a greenhouse gas. This kind of gas retains heat longer compared to other gases. Surface temperature rises as more trees and plants are cut or destroyed. The resulting high surface temperature due to the accumulation of the carbon dioxide is referred to as the greenhouse effect. Carbon dioxide in the atmosphere acts like the glass in a greenhouse. It traps heat from the environment. It causes air temperature to rise.The glass of the greenhouse prevents warm air from escaping. The air temperature inside the greenhouse rises as a result. This would lead to global warming (â€Å"Global Warming†. Grolier Encyclopedia of Knowledge). Moreover, global warming pertains to an increase of the temperature of the Earth’s atmosphere and oceans in these present days. During the 20th century, the atmospheric temperature of the earth increased 0. 6  ± 0. 2  °Celsius. The upsurge amounts of carbon dioxide and other greenhouse gases are the major causes of the component of warming.They are produced through the burning of agriculture, fossil fuels and land clearing and may precede to an upsurge in the greenhouse effect. There is an initial assumption that a greenhouse effect possibly takes place because of the Swedish chemist Svante Arrhenius during 1897. In addition, climate sen sitivity denotes to the equilibrium response to upsurge greenhouse gases and different anthropogenic and â€Å"natural climate forcing†. This will be revealed through observational and model researches.The said sensitivity is generally showed through the temperature response that is anticipated â€Å"from a doubling of CO2 in the atmosphere†. There is a report in 2001 from the Intergovernmental Panel on Climate Change (IPCC) that evaluates the climate sensitivity between the scales of 1. 5–4. 5  °C (Williams 159). The intents of this paper are to: (1) understand what global warming really is; (2) know about the historical warming of the earth; (3) figure out the causes of the global warming and; (4) find out the expected effects of global warming.Global warming is defined as â€Å"the increase of average world temperatures as a result of what is known as the greenhouse effect†. This would mean that it is an intense upsurge of world temperature which is the outcome of so- called greenhouse effect. There are many factors why the world is experiencing global warming. And one of these factors is the human activities like cutting down of trees that are supposedly be the one absorbing the carbon dioxide in the atmosphere.There are gases in the atmosphere that portray as glass in the greenhouse which permits sunlight to warm the surface of the earth but trap the heat when it â€Å"radiates back into space†. When the greenhouse gases formed in the atmosphere, the earth starts to get warmth. Nowadays, most countries experienced global warming. It is one the outcomes of people’s irresponsibility because humankind tends to destroy the forest by cutting the old trees and never replaces them. The graph below shows the global temperatures from 1860 to 2000. Moreover, the earth’s surface is warmed by the Sun and radiates heat back into space.Gases such as carbon dioxide, nitrogen oxides, methane and CFCs in the atmosphere tr ap some of this heat, and warm the lower atmosphere. The atmosphere radiates heat back to Earth. This is called the â€Å"greenhouse effect†, and without it the Earth would be so cold that life could not exist. But many scientist fear that the huge amounts of these â€Å"greenhouse gases† released into the atmosphere by industrial processes and burning fossil fuels are warming the earth so much that they will eventually upset the world’s climate, and cause sea levels to rise.In addition, some scientists predict that the earth’s temperature could rise 3  °C by 2070. After this, the rise will level off and the temperature will stabilize. If the Antarctic ice sheet melted, sea levels could rise; threatening low-lying areas such as the US coast (Johnston 457). During 1860-1900, global temperatures on seas and on lands had experienced great upsurge of temperature by 0. 75  °C as recorded in the instrument temperature record. Beginning in 1979, the land tem peratures had doubled which was the same as the ocean temperatures.And in that year, the temperatures below the troposphere had upsurge between 0. 12 and 0. 22  °C every 10 years as recoded in the satellite temperature measurements. It was believed before that world temperature was stable two thousand years in the past 1850 with the assumption that temperature was stable maybe because of the regional wavering like the Little Ice Age or Medieval Warm Period (â€Å"Global Warming†. New Standard Encyclopedia) There many causes why global warming is happening at present.These causes are generally or mostly based on man’s conduct. The causes why there is global warming because of the release of carbon dioxide from power plants, emitted cars, trucks, airplanes, buildings, methane, nitrous oxide, deforestation, city gridlock and carbon in atmosphere and ocean . Greenhouse gases are the gases that adds to the warmness to the Earth’s atmosphere like the Carbon Dioxide, ozone layer and the water vapor. The great effects of global warming to our environment and for humankind are plentiful and wide-ranging.The major effect of global warming is the upsurge global average temperature. It also leads to â€Å"rising sea levels, altered patterns of agriculture, increased extreme weather events, and the expansion of the range of tropical diseases†. The anticipated climate changes are also one of the effects of global warming. Not only that, it also affects the weather condition (Williams 159). Global warming has great effects to our environment especially to humankind. Global warming has many factors why it is occurring. One of these reasons is deforestation.Deforestation makes our environment warmth because of the remaining small amount of trees that are unable to absorb the large amount of carbon dioxide in the atmosphere and because of this; carbon dioxide traps the heat in the environment that causes the temperature to rise because it stops war m air to escape. Global warming is a gradual phenomenon that greatly affects the earth and the people living in it. It slowly destroys the earth and some people do not even care about it. In due time, all of human beings will reap the outcome of their doings and what the greenhouse effect has done to the Earth.This research is important for it serves as an eye opener for us to be aware of what is happening in our environment now, so that we could take actions for it. We should have precautionary measures so as to protect ourselves. If global warming will continue to worsen and be exacerbated it will really cause great damage to the people and to the society. The government should then impose a serious and big punishment for those who illegally cut trees to protect any illegal logging that great contributes to the global warming.References: â€Å"Causes of Global Warming†. http://www. ecobridge. org/content/g_cse. htm â€Å"Global Warming†. New Standard Encyclopedia. Vo l. 7 â€Å"Global Warming†. Grolier Encyclopedia of Knowledge. Vol. 8 â€Å"Temperature record of the past 1000 years†. Wikipedia, the free encyclopedia. December 30, 2007. http://en. wikipedia. org/wiki/Temperature_record_of_the_past_1000_years Williams, Brian. â€Å"Planet Earth†. Visual Factfinder, page 159. Johnston, R. J. Environmental Problems: Nature, Economy and State. London: Belhaven, 2000.

Netflix Case Analysis

Case Analysis: Netflix. com, Inc k JAVK Consulting Company 6/14/2011 600 Civic Center Dr Detroit, MI 48226 Dear Mr. Hastings, Our company JAVK Consulting has examined the Netflix customer model and looked into the company’s five year financial future. We have analyzed Netflix with a scope of entering a rocky internet based company marketplace and seeing success in the future. The company currently is pumping lots of money into marketing strategy in order to growth their customer base and is in turn facing financial troubles while they approach their initial public offering stage.As you read through our analysis of Netflix you will find our company’s thought on your financial performance so far, look into a subscriber model and correlated cash flows, and develop an idea of financing solutions to manage growth. While more users are using mainstream technology such as DVD players, video game consoles, laptops, combined along with high-speed internet the creates a growing e nvironment for a consumers wanting entertainment at their joysticks and fingertips. Our aspiration is for Netflix to have a successful run at an IPO if chosen and manage their customer growth along the way for long term success.Thank you for the chance to help your business thrive. We hope you agree with our financial outlook of Netflix and make a decision that catapults your company into financial success. Sincerely, JAVK Consulting Group Problem Statement: Based on Initial discussion and evaluation, we understand that the launch of Initial Public Offering (IPO) is critical and needs to be evaluated if the company should go forward with the offering, as a result of number of internet companies have been forced to withdraw their IPOs due to market down turn.Secondly the need to show positive cash flows within a twelve month horizon in order to have a successful offering. Third to suggest modifications that would improve the company’s projected cash flows given the fact that t he revenues were doubling every six months. One of the most critical points of success for Netflix depended on the company’s ability to manage and sustain their triple-digit growth into the foreseeable future. Analysis: Technology is continuously facing rapid change which gives a company such as Netflix an exclusive opportunity for a first mover advantage in a new market.The Netflix product is one that can ship easily and cost effectively or be received directly to internet connections worldwide. The definite increase in internet and console users is creating a consumer demand for entertainment that Netflix can fill. This versatile product paired with emerging technology has led to rapid growth for the Netflix Company. The basic elements of Netflix core products give them an advantage over brick and mortar stores such as Blockbuster as Netflix offers a more personalized movie experience, the same new titles, all along with no time restrictions or late fees.As part of this lon g term objective Netflix’s goal is to grow its customer base and retain users of free trial software. The goal of the free software is to have a positive acquisition rate of free trial users after a month of free service and retain them into the long run future. After retention, the goal of Netflix is to withhold those customers into the long term future by tailoring the Netflix product in a unique way to each customer. Netflix does this by adapting their website interactions for each customer based off of their viewing history and preferences using a unique personal movie finder service.By offering this personalized service video users can find movies they would enjoy and possibly use the Netflix mail service. Theoretically speaking, Netflix performance to date has been positive (although the company has been incurring loss year over year) considering the high operating expenses for the initial years of a new business is common as most businesses make it or break it in their first 2-3 years which seems to be a normal trend considering this industry where the fixed assets increase year over year and the revenue generated on the fixed assets could drastically diminish based on user preference.Netflix has an extremely high growth rate for their revenues as they are doubling every six months. While revenues are doubling in the last year sales and marketing expenses have gone up more than three times. The main objective now is to make sure that after an initial public offering Netflix will continue to create positive cash flows. We believe that Netflix has chosen the subscriber model to forecast its cash flow requirements because it is the most precise representation of how the company receives cash on a monthly basis.Netflix at its core is in the movie rental industry, the only cash inflows received are from subscribers that pay monthly subscription fees. The basic elements of the subscriber model are monthly subscribers, subscription fees, and movie usage including movies rented and shipping costs. Based on these elements costs and revenues can be narrowed down and correlated to individual aspects of the model and accurate cash flows can be formed in order to predict future profitability. The subscriber model is fitting for Netflix for these reasons as subscribers are essentially their only cash inflows.Exhibit A, illustrates the subscribe model premise. In our analysis, we used the subscriber model to forecast future cash flows. This allows us to see potential revenues month to month based on the initial subscriber rate and percentage, while incorporating the cost to your company for each additional subscriber. We have forecasted potential cash flows as well as revenues for the next five years (Exhibit D & Exhibit E). This gives us an idea of where we are going and how we will get there. Currently it costs your company $106. 58(Exhibit B) for the first month of a free trial customer.This cost is offset by paid subscribers and can b e considered a marketing expense. Every month each paid subscriber earns you on average $5. 82 (Exhibit B) in revenue. Netflix should continue trying to obtain new subscribers since there is a positive cash inflow for those customers after a weighted average is formed. Based on the weighted average of customers who stay with Netflix and those that leave there is a positive NPV based on the retention percentages. There are three basic types of customers for Netflix, one month trail exiting users, six month exiting users, and over five year users.Based off the retention ratios after one month 70% of customers from the free trail stay with Netflix, after that first month 42% of the original 70% stay for six months and 28% stay longer than six months (we have assumed it to be of at least 5 years and above). If a customer leaves after one month of free service your company would suffer a loss of $19. 26 (Exhibit B) given the fact that the initial purchase ($98. 28) of DVD(s) can be reuse d ($88. 45) for the other new subscribers by purchasing an incremental of 2 DVD(s) which move to the back catalogue as they become obsolete.Netflix can convert and retain those customers for six months they generate $1. 21(Exhibit B) of cash inflow for each customer. If the cash flow from acquiring new subscribers was negative we would advise your company to take an alternate route for generating cash flows. If your company continues with current business, retaining 28% of initial customers at least 5 years and above, the net present value of your corporation will be $65,851,642 (Exhibit E) based on certain assumption listed in Exhibit E.This NPV of your company after 5 years is based on the weighted average NPV percentages that we determined for each of the three customer categories; one month subscribers, six month subscribers and five year subscribers. Over sixty five million as a NPV is a glamorous number to project but it requires your company to retain the current customer ret ention ratios over the three timeline increments (Exhibit C). If these retention ratios are held strong then we have determined the weighted NPV per subscriber would be $34. 34 (Exhibit C).While this number is far from over sixty five million dollars over the five year time retention span it grows to be exactly that. Conclusion/Recommendation: Based on our analysis we have come up with some solutions to improve your overall cash flows and strengthen the financial health of your company. These solutions are not far from the product that Netflix currently offers so making the changes would not place a large burden on costs. Also, the changes will offer a more customer focused and interactive experience with the Netflix product.Initially your first goal should be to increase the retention rate of potential new trial subscribers. Given that internet users are increasing year over year, we recommend that your company consider online video streaming (video on demand) which will be an out of the box approach. Using the online media streaming can help your company to cut down on sales and advertising cost. Secondly with introduction of online streaming reduce the membership fees to 75% of the current rates which will help you increase customer retention rates.Third, promote revenue sharing which can help increase you marketing base while cutting your expenses. Forth is to promote referral bonus (can vary based on number of referrals provided) which can help you boost your sales through you existing customer base and in return reduce your operational expenses. Lastly to reduce the trial period to 2 weeks (if done by Mail only) and this will result in increase of NPV of Netflix by $25. 8 million (increase of NPV/subscriber from 34. 34 to 44. 10). Netflix is becoming even more personalized and may cut undesired costs such as unnecessary shipping costs.By doing this you will increase your profitability and decrease your cost to acquire a new customer. Another recommendati on is to continue to encourage all online subscribers to rate films. This will encourage other subscribers to rent more movies and help with the automatic marquee queue available to online subscribers. By encouraging this interactive use with the Netflix website the company will have an idea of which DVD’s to spend money purchasing and will be able to keep an updated DVD library that meets the growing demand of new subscribers.To conclude, your company should delay the IPO until the economic condition improves and use this additional time to evaluate some of our recommendation to attain positive cash flows which can play in your favor. Appendix: Exhibit A – Subscriber Model Premises| Cost/New DVD| $ 17. 55 | Shipping Cost/DVD| $ 1. 00 | Number of DVD Initial Marque Queue| $ 4. 00 | Number of DVD Shipped /Month| $ 4. 30 | New DVD 1st Month| $ 5. 60 | Number of new DVD(s) subsequent Month| $ 0. 56 | Revenue /Month| $ 19. 95 | Free trial| $ 1. 00 |Discount Rate| 20%| Exhi bit B -New Subscriber Model| | Free| Paid| Paid| Paid| Paid| Paid| Paid| Paid| Paid| Paid| Paid| Paid|   | M1| M2| M3| M4| M5| M6| M7| M8| M9| M10| M11| M12| Revenue|   | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | $19. 95 | Cost of DVD/ initial (one time)| $ (98. 28)|   |   |   |   |   |   |   |   |   |   |   | Cost of DVD/ releases|   | $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| $ (9. 83)| Shipping initial DVD's| $ (4. 0)|   |   |   |   |   |   |   |   |   |   |   | Shipping new DVD's| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| $ (4. 30)| Net Revenue| $(106. 58)| $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | $ 5. 82 | Exhibit C – Calculation of Net Present Value per new subs criber|   | *assumes that if a subscriber stays with Netflix longer than 6 months will stay 5 years| Subscribers | 1 Mon| 6 Mon| 5 Yrs. *|   | Probability| 30%| 42%| 28%|   |Weighted NPV per Subscriber| ($19. 26)| $1. 21 | $141. 46 | $34. 34 |   |   |   |   |   | C1| $ (106. 58)| $ (106. 58)| $ (106. 58)|   | C2| $ 88. 45 | $ 5. 82 | $ 5. 82 |   | C3|   | $ 5. 82 | $ 5. 82 |   | C4|   | $ 5. 82 | $ 5. 82 |   | C5|   | $ 5. 82 | $ 5. 82 |   | C6|   | $ 5. 82 | $ 5. 82 |   | C7|   | $ 88. 45 | $ 5. 82 |   | †¦|   |   | †¦ |   | C8|   |   | $ 5. 82 |   | C60|   |   | $ 5. 82 |   | C61|   |   | $ 88. 45 |   | CF By Month|   |   |   |   |Exhibit D – Projection of new subscribers 2000| |   | Revenue Growth rate 1998 –> 1999 | 274%| Existing subscribers| 110,724 | New Subscribers paid status| 303,231 | 30% free| 90,969 | New Subscribers 2000| 394,201 | Exhibit E – Value of Netflix|    | 2000| 2001| 2002| 2003| 2004|   | | | | | |   | NPV per Subscriber| $34. 34 |   |   |   |   |   | Discounted Rate| 20%|   |   |   |   |   | Growth rate per new subscriber|   |   | 49%| 49%| 49%| 49%|   | | | | | |   | Existing subscribers| | 110,724 |   |   |   |   | Value of existing subscribers| | 3,802,273 |   |   |   |   |   | |   |   |   |   |   |New Subscribers| | 394,201 | 587,359 | 875,165 | 1,303,995 | 1,942,953 | Value of new subscribers| | 13,536,829 | 20,169,875 | 30,053,114 | 44,779,140 | 66,720,918 |   | |   |   |   |   |   | Total subscriber value|   | 17,339,102 | 20,169,875 | 30,053,114 | 44,779,140 | 66,720,918 |   | |   |   |   |   |   | Product development| | 7,413,000 | 7,413,000 | 7,413,000 | 7,413,000 | 7,413,000 | General and administrative| | 2,085,000 | 2,085,000 | 2,085,000 | 2,085,000 | 2,085,000 | Total Cost|   | 9,498,000 | 9,498,000 | 9,498,000 | 9,498,000 | 9,498 ,000 |   | |   |   |   |   |   |Total Subscriber value minus cost|   | 7,841,102 | 10,671,875 | 20,555,114 | 35,281,140 | 57,222,918 | NPV of Netflix|   | 65,851,642 |   |   |   |   | Assumptions:| Existing customers pay 19. 95 per month (same as new customers)| Additional cost projected at the same level as 1999NPV of Netflix only includes cash inflow and outflows and have not considered any liquidation value|

When To Make a Multiple Page Resume

When To Make a Multiple Page Resume We’ve all been told the cardinal rule of resume writing. Concision. Get as much information into as few words as possible, present everything cleanly and clearly and- no matter what- stuff it all into one easy-to-read page. That’s fantastic advice 99.9% of the time. For the most part, you don’t want to give too much away. Save some details for the interview, and make sure everything in the resume is screaming that you deserve one. You want to make sure you stand out from the crowd and make the cut.However, there are certain situations when a multiple page resume  might be called for. Here are some good general rules of thumb.One Page ResumeWhen you have fewer than 10 years in your field- whether you’re just starting out or are making a major career change and have yet to gather the requisite wealth of experience. Or if you’ve had multiple positions with the same company or employer.Two Page ResumeIf you’re pushing 10+ years experience in yo ur field, particularly in your particular sphere. Or if you are in a field requiring a good deal of technical, engineering, or other specific bits of knowledge and background qualifications which you need to list out in detail.Three Page ResumeIf you’re an academic or a scientist and you have numerous speaking engagements, publications, patents, professional service, courses, etc. to list. At this point, this is less a resume and more of a C.V. Also if you’re in a senior level or you’re an executive and you have a massive laundry list of leadership accolades to list.If you’re new to your field, or to the workforce in general, follow the well-established rules you’re told. But if you feel you’ve developed past the one-page point, try expanding your space and see how it pans out.

Put Adjectives in Their Place

Put Adjectives in Their Place Put Adjectives in Their Place Put Adjectives in Their Place By Mark Nichol Where does an adjective go? It can appear virtually anywhere in a sentence, but the particular placement depends on its particular function. The most common placement of an adjective a word (or a phrase, known as a phrasal adjective or an adjectival phrase) that modifies a noun is immediately before that noun: â€Å"I ordered a chocolate milk shake. It was my first one. It was the most delicious thing I’ve had in my life.† However, the word order is sometimes reversed: â€Å"I left none untasted.† This reversal is typical of more lyrical content (â€Å"She left things unsaid†) but is appropriate for more functional text as well. (Thanks to the French influence on English, some standing phrases include what are called postpositive adjectives. Examples of these expressions are â€Å"body politic† and â€Å"heir apparent.†) When the adjective describes a noun referred to as being a possession, it is inserted between the possessive noun and the noun identifying the possession: â€Å"He stole my friend’s strawberry milk shake! The culprit’s milk shake mustache gives him away.† An adjective, as part of the predicate (the part of a sentence describing an action) can be the last word or phrase in a sentence: â€Å"He was sneaky. However, his guilt is obvious.† It can also, as a participial adjective, begin a sentence: â€Å"Pink and frothy, it’s as obvious as (and just below) the nose on his face.† But writers must take care in matching the object of the sentence to the participial adjective: â€Å"Pink and frothy, I noticed it right away† is an example of this error, known as a dangling participle, so called because the participial adjective’s connection to the subject is tenuous. The subject of a sentence referring to the milk shake mustache should refer to that, not to the person noticing it: â€Å"Pink and frothy, the evidence was obvious right away.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Good At, Good In, and Good WithPeace of Mind and A Piece of One's MindWriting a Thank You Note

Apple Computers Marketing Channels Essay Example | Topics and Well Written Essays - 2000 words

Apple Computers Marketing Channels - Essay Example (Owen, 2004) Management: Along with this an effective management is also required for the development and also for the training of employees in order to have a continue innovation of all the products of Apple for maintaining and retaining sufficient amount of funds, whenever other competitors are introducing new products. Demographic patterns: Females and males from the age level of 12 years and above will be always in a favor of Apple's product due to its all the new innovations, which are able to perform and also to avoid all those facilities, which would greatly appeal them. Overseas influence: The break down of all the barriers, which are in between those countries, which also increase the sales level of all the products of Apple along with this, it would also make people aware from their products. All the products of Apple are currently in the growing stage, with the help of which more and more people are becoming aware from their products and also purchasing their products, and with the help of this the demand is increasing day by day. On the other hand the sales are also growing very fast and profits are also rising very quickly, however apart from this the competitions is also increasing as the competitors are very much cognizant of all the tactics of all the product of Apple. Apple computer, Inc is known a... om the age level of 12 years and above will be always in a favor of Apple's product due to its all the new innovations, which are able to perform and also to avoid all those facilities, which would greatly appeal them. Overseas influence: The break down of all the barriers, which are in between those countries, which also increase the sales level of all the products of Apple along with this, it would also make people aware from their products. 2. PRODUCT ANALYSIS: All the products of Apple are currently in the growing stage, with the help of which more and more people are becoming aware from their products and also purchasing their products, and with the help of this the demand is increasing day by day. On the other hand the sales are also growing very fast and profits are also rising very quickly, however apart from this the competitions is also increasing as the competitors are very much cognizant of all the tactics of all the product of Apple. During this innovative stage, there are also many opportunities in order to have wider distribution; with the help of this the sales will be higher and higher. ASSUMPTIONS Apple computer, Inc is known as one of the greatest leader in the world of personal computers (pc) until its cloned IBM pc gained popularity. The market share of Apple slipped in spite of the gained popularity of its MAC great range of computers, which were no doubt sold with the help of all authorized retailers and resellers. In order to regain the market share of Apple, it started selling their products online in 1997 and also with the help of all the company owned retail stores. (Glen, 2006) CORE PROBLEM The core problem of this company is that despite the marketing channels which very truly tells punters that the Cupertino has one of the best quality

Security problem in Taiwan Essay Example | Topics and Well Written Essays - 1250 words

Security problem in Taiwan - Essay Example Remarkably lax policies have made Taiwanese nightclubs a heaven for alcohol and substance abusers and sexual offenders. It has become a favourite pastime for a large population to go to clubs late at night and abuse illegal drugs. However, there is not the growing issue of illegal drugs only which is contributing to chaos in the country. There are other dangers lurking in the shadows of nightclub culture which have more far-reaching consequences. These dangers are related to unfortunate incidents of rape, kidnapping, and assault which are becoming very common in Taiwan because a very facilitating environment is provided for such crimes in the country. This environment raises the probability rate of such crimes. In order to help resolve this issue, I propose the solution based on 12 am curfew. This curfew is already being practiced in many countries around the globe where same kind of nightclub dangers were encountered as in Taiwan. This solution is effective because Despite the media focus on drugs like ecstasy, many incidents of assault and rape have also been reported in Taiwan because of young women not being able to defend themselves in an intoxicated state. Especially in a culture where drinking is heavily promoted, violence is endemic. Taiwan is a country which comes to life late at night. It would not be an exaggerated statement if said that it is a country which never sleeps. Due to a plethora of nightclubs which remain open to visitors all hours at night, the streets glow with hedonistic abandon and are seen packed with jubilant people looking for all kinds of activities. This culture leads to two big problems, vandalism and drug abuse. The state of Springfield police statistics also serve to prove the efficacy of 12 am curfew. For example, a report compares the number of calls for a six month period before and after enforcement of the 1 am curfew. It is revealed that â€Å"the calls for service declined from 1,197 to